EDDM or Every Door Direct Mail is exactly what it sounds like. Every mailbox on a postal workers route receives the mail piece. This unique direct mail strategy, like all others, has its advantages and disadvantages. But is it a good fit your operation? EDDM Advantages and Disadvantages Every Door […]
Monthly Archives: June 2018
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Word of mouth advertising is by far the most common marketing technique used by the thousands of independent businesses I’ve called on and worked with. For too many businesses, it was the sole marketing technique. Let’s take a look at word of mouth advertising/marketing. The Good Word of mouth can […]