EDDM or Every Door Direct Mail is exactly what it sounds like. Every mailbox on a postal workers route receives the mail piece. This unique direct mail strategy, like all others, has its advantages and disadvantages. But is it a good fit your operation? EDDM Advantages and Disadvantages Every Door […]
Word of mouth advertising is by far the most common marketing technique used by the thousands of independent businesses I’ve called on and worked with. For too many businesses, it was the sole marketing technique. Let’s take a look at word of mouth advertising/marketing. The Good Word of mouth can […]
We all get them. They come in envelope form or magazine form. I’m talking about CoOp direct mail. The pitch is seductive. Get your advertisement in thousands of homes for for a few hundred dollars. In one ad magazine, I could get my message into 725,000 homes for a penny […]