The GainBiz Small Business Web Philosophy
How a website gets integrated into a business’s marketing plan is again, as unique as the business and the people running it. For some, the website is the business. While for others, it’s no more than a glorified yellow page ad. Every business needs a yellow page ad. So every business, from the one man operation to the Fortune 500, needs web presence.
Where the website goes from there is determined by the company, it’s needs and budget. For most small businesses, a simple website that provides the following is more than adequate.
- This is who we are
- This is what we do
- This is how to contact us
Building upon this, the site can highlight and detail products and services, provide information, make it easy for your client to do business with you by accepting payment and downloading forms. When possible, showing examples of work and adding client testimonials go a long way toward your site’s effectiveness. This technique works extremely well for trades and service people like carpenters, landscapers, painters and plumbers for example.
The important thing to keep in mind, before, during and after site construction, is to keep the design clean and highly functional across computers, tablets and smart phones.
Content is King
We mean it. Content sells the client on your company. Content gets the prospect to buy your product/service. Content entices the prospect to call you. All of the design in the world won’t do any of that if the site’s content is shoddy. With regard to design, it should never be offensive to the eye and it should not be the driving factor behind your site.
GainBiz’s decades of sales copy writing experience and your input will assure your site has the best content available.
Let’s Get Started
Give some thought to the objective of your site.
- Do you want it to be just a contact page?
- Do you want it sell your company?
- Do you want it to sell a product or service?
- Can the site be made to make it easy to do business with you?
Then contact us so we can set up a time to discuss your project.