GainBiz Marketing solves the problem of finding where your company’s new sales and new clients will come from. We accomplish this cost efficiently and with relatively short cycles. GainBiz employs a variety of highly effective and proven marketing and sales techniques that are determined by the business, its product, process and personnel. Together we will forge a marketing system that is
- Effective
- Affordable
- Reliable
- Predictable
And most importantly…
- Profitable
Most new, small and medium sized companies have very limited advertising budgets and they don’t have extended timelines for their initiatives to be effective. Their marketing tactics have to fit into their budget and provide revenue relatively quickly. At GainBiz, we have decades of marketing and sales experience that deliver return on investment (ROI) relatively quickly.
Every Company Needs New Business to Survive and Grow
Sales, new clients and customers are the life blood of any commercial business entity. Inbound inquiries, leads and floor traffic are the fuel that drives sales and client acquisition. GainBiz specializes in new business and client acquisition. Rely on our experience and first hand knowledge to create inbound inquiries, leads and floor traffic that convert to sales and revenue.
Getting your phone to ring or people to walk through your door is only the first half of the battle. You must convert inbound inquiries and floor traffic into sales if you are to be successful. The GainBiz advantage is our decades of sales experience that influences all of its marketing initiatives. In other words, we start with the conversion process in mind when constructing a campaign because without conversion, you don’t have a viable campaign.
Solving the How Do I Communicate My Offer Problem
Communicating sales offers used to be simple before the internet. Companies typically spent several thousand dollars per month on yellow page ads and the local newspaper. Most things would take care of themselves because everyone read the paper and everyone used the phone to shop. Perhaps you remember the slogan “let your fingers do the walking”. Now the newspaper industry is dying due to lack of readership and Google has replaced the yellow pages.
With the effectiveness of yellow pages and local print being greatly diminished by the internet and search engines, one has to ask “are these new alternatives as effective for the small to medium sized business owner as the yellow pages and local print were? The answer is probably not.
First off, if you occupied a dwelling, you received a copy of the yellow pages. Not every dwelling has internet access and even if they do have access, not every dwelling takes advantage of internet access. Furthermore, using internet access doesn’t equate to shopping on the internet.
Additionally, when you were in need of a plumber for example, you cracked open the phone book and viola, the yellow pages provided a reasonable number of customer choices. Now when you type “plumber in my hometown” into a search engine, you might see thousands of results; some are pertinent and some are just clutter. How does said plumber compete with all that noise? The answer to that question is “don’t compete with that noise”.
The point is if you are relying on the internet to drive new business and client acquisition there are audiences that are missing out on your sales message. Why would any business want to do that? Additionally, though it has become more so, the internet isn’t as local friendly as small and medium sized businesses need it to be.
Play to the Strengths of the Internet and Direct Mail
Every business should have internet presence just like every company should be in the phone directories. The question becomes “how that internet presence is integrated into a company’s marketing and operation in general for maximum return. Internet presence needs to be tailored to the company, its products, its process and its people.
An extremely important benefit of the internet is that it allows companies to post almost limitless amounts of information at a relatively low cost. But relying on search engines to drive people to see your offers can be very expensive and not worth the effort for many small businesses. So what is the effective way to get your sales message maximum exposure? Instead of search engines, direct mail can drive traffic to your sales offers quickly, economically and efficiently. Direct mail and a strong web presence are a deadly one-two marketing punch for businesses selling in today’s challenging environment.
Everyone Has a Snail Mail Address
U.S. mail transcends the electronic world’s reach as it literally touches almost every single person and company in the country. With the exception of television, direct mail is probably the only medium that can make this claim. Unlike direct mail, you can’t touch a television ad and of the two, direct mail is the affordable outreach option available to businesses today.
Consider these direct mail statistics that illustrate why your business needs to effectively use this medium
- On average, direct mail advertising gives a business a 13 to 1 return on investment
- 39% of customers try a new business for the first time because of direct mail advertising
- The USPS states over 60% of direct mail recipients were influenced to visit promoted website – with the greatest influence on first-time shoppers
- USPS also states that 23% of direct mail recipients visited the sender’s store location
- 98% of Americans check their USPS mailbox daily
- 80% of the time it’s a woman checking and scanning the mail
- Millennials love USPS mail. 92% of young shoppers say that they prefer direct mail for making purchasing decisions
GainBiz will guide you through conceptualization, creation, implementation and tracking of your direct mail/direct response campaigns. We can handle your projects from start to finish or provide spot advice and everything in between.
Services
GainBiz Marketing Offers its Expertise in the following areas
- Client & Customer Acquisition
- Direct Response Campaigns
- Marketing Consultations
- Sales Copy Writing
- Sales Literature
- Website Design
- Landing Page Design
- Sales Process Analysis
- Inbound & Outbound Lead Generation
- Marketing Collateral Analysis
All of our work is customized to the client and as such, we don’t have a set fee schedule. Let me state however, when GainBiz is successful with working with your company, we are not an expense. We are a revenue source. Take the next step and let us know what’s on your mind. Contact or call us today. Or you could take advantage of our Free Marketing Assessment.